Moving something big is broken at both ends. Retail brands hand their most important moment, the doorstep, to whoever's going spare, and watch their customer experience fall off a cliff. Everyday people renting trucks and wrangling their own furniture wear the stress, the hidden costs and the risk. Parcel carriers won't touch bulky. Freight won't scale down to it. PicUp was built for the gap both sides fall into.
PicUp began with a simple observation. Levi, working in building and construction, kept seeing the same thing: utes and vans sitting idle half the week, capable of far more than they were doing. Tradie vehicles that could be running deliveries and clearing junk instead of parked up. That was the spark, and the DTC business was born: on-demand moves and junk removal, matching everyday vehicles to everyday jobs.
Around the same time, Jacob had lived the customer side of the problem. Moving in and out of share houses and apartments, renting trucks, wrestling with the hassle and the hidden costs of doing it yourself. The consumer pain was real and unsolved.
But the bigger opportunity came from Jacob's two decades in enterprise logistics. At Linfox and Kings Transport, working with major furniture and appliance retailers, he'd seen the bulky last-mile problem from the inside: the retailers who lived or died on the final delivery, and the carrier networks that were never built to handle big, awkward, high-care items well. The extension was obvious. The same network that could move a share-house could deliver a nation's furniture, better than anyone doing it.
That's PicUp. One network for the stuff that's too big to post and too bulky to bother a freight company with.
CEO & Co-Founder
20+ years in transport and logistics, including senior roles at Linfox and Kings Transport delivering for some of the biggest names in retail. Jacob runs the operating and commercial engine, and holds the category vision: PicUp as the company that defines tech-enabled bulky last-mile, not just another provider competing in it.
Co-Founder & Director
Background in building, construction and property development. Levi brought the original idea and the capital that got PicUp off the ground, spotting the value in underutilised vehicles before it was a business. He keeps the venture anchored to its founding insight: capacity already exists, someone just has to connect it intelligently.
Property developer and logistics operator. One saw the untapped capacity, the other knew exactly what to build with it.
PicUp isn't trying to be a better removalist or a budget courier. We're building a new category: tech-enabled bulky last-mile.
A dual-sided network where retail brands get delivery that protects their reputation, everyday customers get moves and deliveries without the hassle, and haulers get a platform to maximise what their vehicles can earn. The technology matches supply to demand across both sides, so a vehicle delivering for a national retailer in the morning can clear a junk load in the afternoon. That's what makes the economics work, and it's what no legacy carrier can replicate.
And the two sides don't just share vehicles, they share capability. Our drivers deliver into homes every day: room of choice, careful handling, the doorstep done right. That's the hardest part of bulky last mile to master, and for us it's not a bolt-on, it's the core DTC service we've run since day one. When a retail brand hands us their delivery, they're not getting a freight carrier learning customer experience on their dime.
We're building it AU-wide, category-first, and we intend to own it.
Integrity isn't a slogan we point at customers. It's the bar for who we hire, who we let onto the platform, and how we show up on every job. Earned in all three directions or it means nothing.
The network only works if the people driving it win. We build for their earnings and their respect, not just our margin.
The last 20 metres is where brands are made or broken. We treat every delivery like our name is on it, because it is.
Fixed pricing for residential moves and deliveries. For business, transparent rate cards with 90% fewer surcharges than typical carriers. Whichever side of PicUp you're on, you know the cost before we roll.
We're not copying the incumbents' playbook. We're writing a new one.
Five values. One standard: earn it at the doorstep, every time.
To Retail Brands
Your last mile is your reputation. We deliver it like it's ours.
To Residents
Moving or clearing out shouldn't cost you a weekend. Fixed price, booked in minutes, handled with care.
To Haulers
Your vehicle is a business. We help you run it at full capacity.
Where We Are
Founded in 2020. Now operating across South East Queensland, the Gold Coast, Northern Rivers NSW and Sydney, with Melbourne launching soon. Tens of thousands of deliveries later, we're still just getting started.
Whether you're a brand protecting your reputation, a resident who needs something moved, or a hauler running a business, there's a side of PicUp built for you.
